Hodo Home, a formulator of industry standards for comfortable intimate apparel, operates over 1,700 offline physical stores and consistently ranks among the top intimate?apparel brands on major online platforms. In recent years, Hodo Home has connected online and offline marketing scenarios and acquired more than 56 million omni?channel users. Its "Hodo?Velvet Soft?texture Intimate Apparel" has sold over 150 million units nationwide. The "Baby?cotton Soft?texture Bra" has become the comfortable choice for millions of women, and the "Hodo?Red Intimate Apparel Series" has also turned into a must?buy festive product for consumers.

Fast Cash Register + Cloud?based Promotion to Ensure Smooth Store Operations

As a widely?recognized national brand, the load capacity of Hodo Home’s legacy systems gradually failed to keep pace with the brand’s rapid growth. Burgeon’s systems resolved these challenges, delivering comprehensive support including fast cash register, store?operation management, member services and merchandise management for more than 1,700 stores across the country.

The newly launched cloud?based promotion engine caters to diverse requirements of in?store promotional activities. It handles complex scenarios with thousands of overlapping promotions, automatically selects the optimal promotion plan, and rapidly and accurately executes diversified marketing activities such as discounts, gifts and full?order rebates.

Omni?channel Inventory Sharing for Efficient Order Fulfillment

For omni?channel businesses, Hodo Home leverages the omni?channel inventory sharing function to effectively resolve uneven inventory allocation and imbalanced merchandise purchase?sales ratios among branches and channels. Through scientific, reasonable and dynamic inventory sharing across stores, it not only fulfills out?of?stock orders between stores, but also efficiently processes orders from e?commerce platforms and enables store?shipment for online orders.

Eliminate Inventory Imbalance and Improve Circulation Efficiency

The adoption of the cloud?warehouse omni?channel solution helps Hodo Home intelligently allocate goods to different channels according to preset supply ratios. For a hot?selling item in a single store, the system can automatically assign different supply ratios for various channels, for instance, 70% for e?commerce and 50% for other channels. It maximizes store inventory utilization while guaranteeing stable supply for all channels.

Multi?code per Item for Refined Merchandise Management

Hodo Home cooperates with world?class raw?material suppliers. Drawing on its own industrial?chain advantages covering weaving, printing?dyeing and garment manufacturing, it has independently developed 242 patents for comfort?related technologies. To guarantee high quality and comfort of goods, a single merchandise item may involve multiple suppliers.

To address this situation, Hodo Home adopts a multi?code?per?item management model. For example, Code A is used during product sales, which mainly describes the product style, while Code B embedded with supplier information is applied for warehouse?side business operations. Different departments may adopt the most suitable codes according to their own needs, making the whole merchandise flow more efficient. Based on such complex operations, the system automatically assigns corresponding style numbers and SKUs for each product, lowering error rates caused by manual operations.

The cooperation between Burgeon and Hodo Home dates back to 2023. With profound technical capabilities and rich industry experience, Burgeon provides robust digital support for Hodo Home and helps the brand forge ahead steadily amid fierce market competition.

Burgeon Technology has long relied on leading technologies and practical experience in enterprise informatization construction. It is committed to driving digitalization to boost brand performance growth. Its services cover more than 5,000 institutions and enterprises with wide global deployment. Over 500,000 stores use Burgeon products, and the system supports more than 40,000 online shops. Burgeon’s core value proposition lies in building omni?channel unified inventory, helping enterprises generate more business with less inventory.